Turning a cause into a campaign
I founded 4 The Cross and helped raise more than $16,000 for the village of La Cochilla in Honduras. I managed advertising and promotional efforts that helped connect the mission to people willing to support it.
Reflection: This experience taught me that effective marketing begins with a clear purpose. People respond when a message is honest, specific, and connected to a real need. I also learned that momentum comes from consistent follow-up, not one strong promotion.
- Campaign planning
- Storytelling
- Fundraising
- Initiative